Friday, November 12, 2010

Finance: The Kardashians Launch Their Credit Card

It’s the Kardashian Prepaid Debit MasterCard by Mobile Resource Card. 

When the target are teens, the product is a credit card, the ones marketing are people known to have zero financial credibility no one having a marginal IQ would consider giving this card to a teen. 

It’s no secret that a member of the Kardashian family once fell behind paying her taxes. Another member even battled a shopping addiction.  Why would any respectable card company ask the same family to be the face of their credit card?

Those born yesterday would be sold out with the marketing boast of parents being able to track their kids’ spendings via this card.  But this can be done with most debit and credit cards as long as parents have access to these accounts.  Money transfer from mobile to card and text messages showing balances are the plus factors of the Kardashian Prepaid Debit MasterCard that other credit cards also have.

Don’t even bother knowing the interest from sole possession of this card.  So far the Upside Edge from Visa is the most recommended for teens.  It costs only $29.95 a year and gives cash-back rewards equal to 1% of funds loaded.